Starting out a website involves a few main ingredients that you need, as well as many optional pieces. In this article, we will discuss the essentials you need to at least be viewable on the internet. Main components are having a domain name and web hosting for your files, the actual physical files like HTML, that make up the design of the page and the option to secure your content against non encrypted attacks. Let’s get further into each.

Domains Name Registration

To help people browsing the web to remember how to get back to your site, you need a domain name. A memorable domain name is something like google.com, which everyone knows. Upon getting your initial site up and running, you could choose the route of a cheap domain name provider to help start your web business. These companies almost always provide similar features to the big companies and are a great alternative.

Web Site Hosting

You need a location to store your web site files. No matter what type of content you are displaying, including images or PDF files, they have to be accessible on a computer server that is always on. This is where an affordable web hosting solution comes into play. At a price of five dollars or less a month, you can normally get an inexpensive hosting solution that will host your sites files.

Web site contents

The web site is comprised of files, including HTML files, Image files, Videos or Flash. A web developer can create this for you or you will do it yourself. The better the skills of the person doing it, the better your site will look like. You can use tools like Dreamweaver or other web hosting sitebuilders to create your site. Again, quality is directly in relation to the tools used and skill level of the person doing it.

Secure Hosting (Optional)

Having your hosting secured is an optional practice for most sites as there is usually just static data. For those sites, that are collecting more precious information, especially credit card data, will want to buy ssl certificate to protect their users data. With collecting any credit card info or sensitive data, you must use a web certificate to make your site change from http to https. The https is what makes the data encrypted when sent over the internet so people cannot abuse the information being transmitted. For these sites, you definately need it, but not for regular information web sites or blogs.

The three requirements have been listed that you need, with the fourth optional secure option. Once you have decided on that, you can further dwelve into finding other web site solutions including a possible content management system you may want to use.

In today’s world, the online real estate of websites has expanded exponentially. You can find a website about almost any topic, and it does not have to be someone with deep pockets to start up a site. With so many cheap web hosting providers out there, almost anyone can afford to start up a website, whether it be for personal or business reasons. Web hosting is a very competitive industry which allows you to get a lot for your money even with a cheaper service provider.

Many of these providers give package deals which sometimes include a free domain name. The domain being given extra for free with their hosting packages let’s them promote their service as a cheap domain hosting service. This is a great deal for someone starting out or wanting a personal site, as the price is as good as can be. You will not find a free domain name with all providers, as some will choose to offer you a lesser price on the domain purchase, sometimes as low as two dollars. A potential problem with the free domain name providers offering hosting as a package is that if you choose to discontinue their hosting package, they will not renew your domain name for you and you will have to pay their full rate for renewals.

Within the hosting packages itself, providers offering affordable web hosting packages will give you more than enough bandwidth and disk space than most customers will need. It then only comes to what type of language you need to support. Depending on the applications you intend on hosting and the language they are written in, you will decide if PHP or ASP is the proper language you need. For those looking for barebones hosting where they do not require database or programming languages to run them, then you will likely want to opt for the cheaper Linux Shared hosting package to host your static HTML files.

Upon making your final selection, picking hosting that will provide more disk space and bandwidth than you need and supports your coding languages will be the right choice. Since most providers with cheap hosting solutions can accomodate this, you do not need to go to the higher cost solutions, unless you require special hosting configurations.

I have been working in the web marketing and web promotion industry for the last ten years. I feel that I have gained a great deal of knowledge and experience in that time.

I have my own web promotion website and also attempt to gain new clients by writing a letter similar to what is written below to various web designers.

The way that I work is quite simple; a client will advise me on the five main key phrases for their site and then I work to gain high rankings in Google for these phrases via various methods including the all important link building. The average monthly spend of each client is £300. I am normally able to gain top ten rankings for the majority of the phrases within a couple of months and then work hard to maintain these rankings.

I would be happy to offer this service to your clients, via your company, without them even being aware that I am involved as such; i.e you adding your fee on top. If this is of interest I would be able to lower the monthly fee to £250 per client.

At the outset I would require their five main key phrases. Obviously if they are ultra competitive such as “DVD replication” I would make a recommendation to target an alternative such as “DVD replication company” or “stuttering” could be “stuttering therapy”.

Once all parties had agreed on the phrases I would then suggest possible subtle changes to the homepage and source of the site; once these are complete I then start working on achieving those high rankings.

I work extremely hard and take a pride in the way that I conduct my business. I am often described as a “workaholic” as when I am not working I seem to be talking about it. For me; web promotion is more of a hobby or passion. Yes it does provide me with a healthy income but it is also something that I love to do – I guess you could say that I am a very fortunate person.

After a few months many of my clients ask about promoting additional phrases and they are able to do this by increasing their monthly spend. They are happy to do this as they have seen the success etc.

One way links is what I focus on obtaining and I most certainly would not ever thinking of “buying these links” as that was “so last year”!