social media marketing

Small businesses across the United States face similar challenges when it comes to marketing: the social and media landscapes have been changing for years, and continue to change even faster than before. Part of that change is the quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio. The audience share of TV and radio stations continue to decline nationwide, and newspaper paid circulation follows that trend.  Following suit and either going longer periods between publishing due to usage degradation, or closing, are Yellow-Page-style books.

The advent of the Internet is the leading catalyst of these changes, of course. Most of the traditional media offer only sponsor logos and statis tile and banner advertising on their own Web sites. Unfortunately, this alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are just a couple of the key components in developing a Web strategy that works.

The missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need are available through OurNEWSCafe.com. One of the most important missing links is social media marketing.

Where do consumers turn first to find a local business?

Fifty percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%, , according to a recent Nielsen Online survey.

The e survey found that consumers use search engines 72% more than they did two years ago, when a similar survey was conducted. Source: Nielsen Online/WebVisible survey, Feb. 2009

OurNEWSCafe.com is a top social media marketing and online brand management firm. We’ll build you a Web site if you don’t have one. Your product or service will “organically” rank in the search engines when people are conducting online searches for them, thanks to the search-engine-optimization analysis we conduct. For the business owner, it means more opportunities to get their messages directly to the people who are looking for them. We’ll geo-target your site so people in your community who are searching for your service find it, not people in China.

To place your messages directly in front of the people who will have the opportunity to act on them, we professionally manage the exploding social media marketing platforms of Twitter, Facebook and others. Our proprietary systems draw followers from your local area to your Twitter account and Facebook page, where we can help create and manage dynamic, result-getting messages.

You will continue to hear the term “hyper local,” which means tailoring media messages to a community or even neighborhood level, as the media landscape continues to change. Social media marketing is how you, the local businessperson, will get more bank for your buck. And this is how OurNEWSCafe.com is ready to help.

Send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line for more information on how OurNEWSCafe.com can work for you anywhere in the United States or Canada. Please include your current Web site URL (if you have one), your daytime phone number, a good time to call, your name, business name, business title and business address. One of our representatives will contact you shortly.